Do the Marketing Efforts of your Green Hotel Send the Right Message? - EcoGreenHotel

There was recently an interesting article on Slate.com by Jill Hunter Pellettieri entitled “When Green is Another Word for Cheap.” In her article, Ms. Pellettieri argues that linen reuse programs are nothing more than a marketing gimmick designed to shame guests into going green – not for the sake of the planet but so that self-professed green hotels can save money on energy and water by doing less laundry. She calls the programs “schemes” and invites her readers to submit their own “green business pet peeves.”